Introduction:
Hello lovely viewers, hope you all are doing well, as many of you know that YouTube is not only a rapidly growing social media platform and also became a global good source of earning money. Like other countries, many Kenyan started YouTube channels, and many more want to start now onwards and they are desperate to find out how much YouTube pays in Kenya. Based on my experience and after doing a brief online research, I and my team have gathered a few pieces of information regarding the payment-commission structure and the different ways of earning through YouTube in Kenya, so let’s check in details.
Table of Contents
How YouTube pays content creators in Kenya:
Like elsewhere, there in Kenya the eligibility criteria for joining YouTube’s monetisation policy (YouTube Partner Program), earlier it was 1,000 subscribers and 4,000 watch hours (channel’s watch time), within a year. Presently YouTube has reduced to 500 subscribers. To qualify for a subscription, the YouTube channel must have 500 subscribers and at least three videos in the past (03) months, and either 3000 watch hours or three million YouTube Shorts-views in the past (03) months. YouTube’s commission structure is based on the country, compared to the other few countries that have a high CPM (Cost Per Mille) also called cost per thousand. Advertiser preferences and economic factors lead to countries having higher CPMs like-Norway, Germany, Moldova, Algeria, South Korea, Sweden, Finland, United Kingdom, Canada, United States and few more are among the countries that have higher CPMs. It also depends on the type of niche. Finance, Technology, Digital Marketing, and Medical are specific niches that typically have higher CPMs.
What is the payment structure for YouTube in Kenya?
Based on YouTube channel’s views in Kenya, we have calculated an estimated income below. The Ultimate Guide to YouTube Payment in Kenya:
1,000 views = Ksh. 100
10,000 views = Ksh. 1,000
20,000 views = Ksh. 2,500
50,000 views = Ksh. 7,000
100,000 views = Ksh. 15,000
200,000 views = Ksh. 30,000
500,000 views = Ksh. 70,000
1 million views = Ksh. 150,000
2 million views = Ksh. 300,000
There have been reports of creators earning millions monthly from the YouTube platform in Kenya, but it may not be as simple as many believe. Apart from YouTube’s monetisation policy (YouTube Partner Program), there are few other ways to earn money by posting videos on YouTube in Kenya, are:
1) YouTube premium revenue program
Enables creators to receive a part of a YouTube Premium subscriber’s subscription fee when their content is viewed.
2) Advertising revenue
YouTubers have the option to earn money through Watch Page ads and Shorts Feed ads that appear before, during, after, or around the videos.
3) Sponsored content and brand collaboration
When it comes to sponsored content, brands promote their products or services within videos. They are willing to pay creators based on factors such as the number of subscribers, engagement rate, and relevant to the creator’s niche.
4) Shopping affiliate program
Eligible content creators have the ability to promote products from their stores or other brands through shopping, which allows viewers to browse and purchase products from your store or products which you have a tag from other brands.
5) Channel memberships on YouTube
Involve viewers subscribing to a YouTuber’s channel by making monthly payments in order to access exclusive perks such as badges, emojis, and other goods.
6) Super Chats and Super Stickers
Provide a means for fans and content creators to engage during live streams and Premieres. Fans can pay for their messages or animated images in live chat streams by using this feature, As a result, creators can earn more money on the platform.
7) Super Thanks
Creators generate income from viewers who wish to show appreciation for their short and long videos. Fans can pay to watch an entertaining animation and have their message featured in the video or comments section.
Conclusion:
How Much YouTubers in Kenya Make Money, it is not a simple and straightforward calculation. Depends on many factors as mentioned above. In Kenya, if you have 1000 YouTube views, you can expect to earn between Kshs 100 and 200. For 1 million views, you will be earning around 200K in Kenya. The average income of Kenyan small YouTubers is around $20 to $50, while many large channels earn upwards of KES10K approximately per month through paid subscriptions.
To start and grow a YouTube channel in Kenya, first decide the niche of your interest and check is that value providing and have good CPM (Cost Per Mille). If your chosen niche’s CPM (Cost Per Mille) is high, chances are better in future to make money from other sources mentioned above other than YouTube Partner Program.
It requires to work hard with smart strategies and persistence by following trends, to start and upload videos to YouTube platform, it is free of cost, so anyone can do and many are already doing, thus the competition is high but still chances are there to grow in the future, if you are making public interest and unique content, there are more chances to grow your channel, It is a time taking process, have patience and check the content of the top content makers in your niche, how and what they are doing, try to follow the same strategies of the top YouTubers in your niche. Immediately after starting a new channel don’t expect to get more views, as per my experience on YouTube, it is a time taking process, don’t get disappointed, Try and try until you succeed.
Follow the guidelines of the YouTube platform.
So viewers, I hope you enjoyed reading the blog, thanks for sparing your valuable time, if you have any doubt or queries please comment below, I will follow up with you.
Warm Regards
DISCLAIMER: The information mentioned above was not supported or sponsored by any individual, company or organization. The reason is to give general information and not label particular situations. Using it as a substitute for professional advice or assistance is not advised, and it cannot be the only basis for making decisions. Any action(s) taken based on the information provided in this blog are done at your own accountability.